You have no idea what I had to go through to get this. I had to call in a lot of favors from Marvel, meet people in shady parking decks, and I may or may not have Joss Whedon tied up in my basement.
It has been weeks – no, months – I have spent gathering information, watching and rewatching the original Iron Man, and taking essay length notes, but I think I finally have it. I’m not even kidding – my office looks like I’m trying to track a serial killer or something.
Since 2008, almost ten years now, Marvel has had a monopoly on the movie going experience. I can’t go to a normal movie without wondering if there is going to be an after credits scene or ponder when Stan Lee is going to show up. They’ve ruined me and my movie watching experience.
This isn’t just for the common good – it’s personal.
Here, in no-nonsense terms, I give you the formula for why and how Marvel has ruined movies for us, and how you in turn could utilize it for your next project.